ClaudeSkillsSource reviewed8a1541c4a3ff
Brand Guidelines Skill - Keep Claude Output On-Brand
How the Brand Guidelines skill locks Claude's colors, typography, and voice to your brand system - full SKILL.md walkthrough with reuse tips.
Anthropic · Brand Guidelines
Existing editorial guidance is preserved. The current pinned official reference is separately labelled in English; translated editorial is not a new translation of the full source.
Source text is documentation. These workflows have not been executed or tested by this site.
On this page
Before using this skill
Read the official instructions and check the environment, license and complete installation folder. Reference text displayed here has not been executed or tested.
Current official reference · English8a1541c4a3ff
The original English source comes from the pinned version above. It is shown as inert documentation. Related scripts and resources remain in the upstream repository; this text is not a complete installation package.
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems